How can we talk about climate in a way that motivates people to take action?
We have enough climate facts to finally act. Clearly, though, politics and society need something different. So what's missing from the debate on climate protection? You'll find out in this handbook, published by klimafakten.de.
This handbook is aimed at everyone who works on global warming, climate policy, or climate change adaptation – whether in business or civil society, politics or science, government agencies or the media.
Sooner or later, communication always plays a role – because before solar panels can be installed, overhead-line lorries built, or vegetarian catering offered, there's writing, speaking, discussing, and listening to be done. Climate communication, in other words.
The handbook's author is Hamburg-based science journalist Christopher Schrader, who wrote this compendium of good climate communication practice in German for the first time on our behalf. The digital and graphic implementation was handled by Berlin agency FLMH, with editorial work and project management by Eva Freundorfer, Carel Mohn, and Toralf Staud.
The chapters are being released in stages. Sign up here for the newsletter to stay up to date.
