Communication is key - as the well-known saying goes. What applies to interpersonal relationships can also be applied to science communication. The trick is knowing how!
Motivating other people to adopt climate-friendly behaviour is a big challenge. So how do you manage it? Creating a personal connection, focusing on solutions rather than problems, and conveying knowledge in a way that's tailored to your target audience are all important elements of successful climate change communication. The golden rule is: knowledge alone doesn't lead to change — personal relevance and concrete options for action are essential.
More detailed information can be found in the sources listed below.
Find out which climate myths are particularly widespread in Austria, and how best to counter them, in our knowledge snack:
